Professor Christof Backhaus
Biography
Christof is Professor of Marketing and Head of Research at The Business School at Edinburgh Napier University, and a Marketing Academic Expert at Mountain Bike Centre of Scotland (MTBCOS).
Christof regularly collaborates with companies and industry associations to help resolve issues in the areas of customer and partner relationship management, innovation marketing, and marketing control & monitoring. In the context of mobility, he has worked in empirical projects across various mobility modes including cycling, automotive, aviation, as well as cross- and intermodal mobility.
Christof’s work has been published in leading academic journals such as the Journal of Marketing, Journal of Retailing, Journal of Travel Research, Industrial Marketing Management, and Psychology and Marketing.
Research Projects
Cycling Industries Europe Supply Chain Project - "Bridging the Gap"
MTBCOS
